Key Consumer Trends Shaping 2025 and Beyond

2025 has already been a transformative year for food and beverage, and the trends we’re seeing now will only gain momentum in the months ahead. The industry is evolving faster than ever—and Sovereign Flavors is keeping a pulse on what’s shaping consumer preferences.” Our Trend Report highlights the innovations and shifts driving the industry forward, from wellness-focused ingredients to new approaches in beverage development.

One theme continues to dominate: “better-for-you” choices. Mushrooms, adaptogens, and novel protein varieties are capturing attention as consumers seek functional benefits without compromising taste. Meanwhile, the rise of lower-ABV and non-alcoholic options shows no sign of slowing down—but flavor remains king. Consumers are demanding complexity, depth, and full profiles, even when alcohol is taken out of the equation.

As a trusted partner in flavor innovation, Sovereign Flavors is proud to share insights that help brands navigate these changing tides and stay ahead of what’s next.

👉 Download the full Trend Report below to explore the data, insights, and opportunities shaping the rest of the year.